Our Work

Websites and local SEO for Michigan businesses. Here's what we changed for each one and what it did.

our-work

Case Study: A Two-Location Roofer

Homes Roofing Co has offices in Niles and Gaylord. We designed and built their website from scratch, and we still host it. This year we made it faster on phones, gave each office its own pages so the two locations stop competing with each other in search, and made sure a quote request can't get lost. Here's what we did.

The Homes Roofing Co website on a laptop and a phone
  • 7596Mobile speed score, homepage
  • 1,092 KB297 KBHomepage download size
  • 100Accessibility and SEO scores on the main pages
  • 2Offices, each with its own page, phone number and Google listing
  • 4New service pages: replacement, repair, fascia and soffit, storm damage

Josh at Muth Digital built our website from scratch and handles our ongoing local SEO and web hosting.

Since launching the new site and optimizing our Google Business Profile, our local search visibility and inbound lead calls have increased significantly.

He is responsive, highly skilled, and straightforward to work with.

If you are a Michigan contractor looking for a solid website and real local search results, I highly recommend Muth Digital!

★★★★★Brett T., Homes Roofing Co · Google review

What we built

  • Pages search engines can read. Every page used to send Google the same empty shell. Now each has its own content and title that Google and AI tools can read.
  • Separate Niles and Gaylord pages. Each office has its own page, phone number and Google listing link.
  • New service pages. Roof replacement, roof repair, fascia and soffit, and storm damage, with real photos and reviews.
  • Leads that can't get lost. Instant phone alerts with a tap-to-call button, plus a backup if the email service fails.
  • Where every lead came from. Each request says whether it came from Google, Facebook, a sponsor or a friend.

Scores from Google Lighthouse's mobile test, before and after this year's upgrade.

The H-finity Custom Creations website on a laptop and a phone
Website · Hosting

H-finity Custom Creations

A website for a Saginaw shop that makes custom woodwork, business signs and 3D-printed light boxes. Big project photos carry the page, and a quote request is one tap away on any phone. Built and hosted by Muth Digital.

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Concordia Psychological logo
Site setup · Local SEO

Concordia Psychological

Set up a new site for a counseling practice and focused on local search, so people looking for a therapist nearby can find them.

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The Frankenmuth Local visitor guide's title card over a drawn Main Street skyline
Our own project · Local SEO

Frankenmuth Local

Our independent visitor guide to Frankenmuth: a walkable Main Street bar crawl with printable route maps, a festival calendar, the Gnome Hunt, free listings for local nonprofits, and a safe-ride page. Designed, written, built and hosted by Muth Digital.

Visit the guide →
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